Despite the dominance of all things digital, the humble business card is still a vital marketing tool for any business. That’s not to say the business card hasn’t evolved itself though. In fact, if you’re looking to really impress clients and stand out from the crowd, plastic business cards are the latest must have for any go-getter. Read More
So, you’re off to university and your family and friends are convinced you’re going to succumb to all those student stereotypes. Permanently over-inebriated, skint and lazy are just three of the tropes with which we associate our student population, but why not break the mould and try something a little different? Read More
Card schemes are the umbilical cord that nourishes a loyal consumer base and thereby gives birth to greater profitability. However, not all loyalty schemes are created equal, and whether or not they drive revenue growth comes down to their implementation, their design, and how well they integrate with an overall sales model. Read More
Creating a logo is about more than colour or shape. it is the symbol for your business, the identity mark of who you are and what you do, and as such, is infinitely more than the sum of its parts. Read More
Here we have 19 of the world’s most famous logos through the years, showing how they have changed and adapted to technological, design and social trends and changes.
It’s getting to that time of year again where university societies are getting ready for a fresh intake of new students and we have taken a look at some of the weirdest, yet wonderful university societies from up and down the country. Read More
At The Plastic Card People we understand the importance a logo plays in establishing and maintaining a brands presence, below we look at five famous logos, the history behind them and how they have evolved over the years. Read More
Sales of pre-paid Gift Cards continue to rise as consumers turn to this option in favour of traditional gifts. This allows the recipient to enjoy the satisfaction of spending money and choosing something they like without expense to themselves. The UK Gift Card & Voucher Association (UKGCVA) estimated the total market value to be just over £5 billion in 2013, with 70% of sales via plastic gift cards. Read More
Plastic Key Cards have seen a surge in popularity over the last few years with the majority of large hotels now opting for this plastic card system over the traditional key, but why? Read More
If you ever meet your customers in person, handing them a business card is still an effective way to go about promoting your services. You just need to be more creative in the way you design it. Read More
Loyalty cards are great for customers. The rewards that they provide for shopping at certain stores can be excellent, and if used regularly, they can make you some serious savings.
Stores like them because they know the cards keep you shopping with them rather than their competitors. There are many loyalty cards available all over the world, and here are some of the best. Read More
Business cards are used to present information about a company or individual. They must be instantly recognisable and typically showcase the provider’s name, company and contact information.
Although this has changed in recent years, as with the growth of social media it is not uncommon to see social media addresses on business cards. Read More
In today’s online world the information you could include on your business card is vast, spanning from contact details to links to professional online networks.
To help ensure your business card promotes you in the correct way leaving a long lasting impression, we’ve put together our tips for vital information to include. Read More
With Christmas fast approaching many retailers and shoppers are turning their attention towards gifts. This year it seems that unless you’d like a new PlayStation 4 or iPad mini the choice is quite limited.
Gift cards are becoming the choice present for many in 2013 as they have many advantages for the shopper and the retailer. The shopper can choose a gift card from a company or brand they think their recipient will love. This adds extra personality while removing the risk of giving a gift that is returned on Boxing Day.
Recipients have complete control over what they buy and a gift card at Christmas is often very well received as it allows the recipients to benefit from the Boxing Day sales. Read More
If you’re over twenty you will remember the thrill of receiving a gift voucher for Christmas. The voucher would probably be for a book shop or music store and tucked inside a card that had been sent by a distant relative.
The thoughts of these vouchers bring back memories of fresh new paperbacks and bands we’d listen to again and again however they don’t hold the same power in today’s consumer market.
Gift vouchers can now be printed off at the till, many look simply like a receipt that is then presented in a card. The appearance lacks quality and thought regardless of the amount of money spent and many are easily slipped into a pocket never to be seen again. Read More
A gift card can easily fit through a letter box which enables you to charge less or even nothing for the delivery when people buy online. As more and more people choose the internet to shop, this is a huge incentive to buy. The convenience also prompts people to send directly from the internet as gifts and as gift cards are for a specific amount there’s no need for the customer to worry about the recipient seeing the receipt!
Your gift cards will sport your branding and contact details so wherever they go they always advertise your business. As they have value too, they will be treasured much more than a plain business card. Read More
Last year with the demise of High Street stores such as Jessops, HMV and Blockbusters, retailers have been trying hard to combat show rooming and to retain custom. The businesses that have observed trends and moved with the times are those that show every chance of success and their tactics can be utilised no matter how big or small a business is.
The main strategy that has been embraced this year is customer loyalty. These brands know that by achieving loyalty from a customer they increase their sales, their conversions and also their custom through word of mouth, however it’s not simply a case of giving out loyalty cards, here’s how the big guys are getting it right. Read More
In many ways, the Internet is the marketing arena for the 21st Century. From websites to social media, email marketing and pay per click, it seems the place for marketing is on the net. At the heart of the online campaign is the simple tweet or email. But if companies think they can get away with just marketing online they are making quite a drastic mistake. For many businesses they are seduced by the web and placed in a false sense of security. Without a powerful offline marketing approach – campaigns are likely to just collapse. I think it is time to get back to basics and keep out offline marketing tools well-tuned too. These tools are advancing too – and one of those is business card printing.
Plastic business cards, one of the most cost effective tools in offline marketing armoury can enhance your brand, contacts, communications, and referrals and lead to the next prospective sale months after meeting your lead. And where a tweet has a shelf life of about ten minutes or less, that’s definitely something to think about. Read More
With the advent of the recession all wise businessmen are looking to cut costs without disturbing quality or quantity. Marketing is a fundamental need for all businesses and at times it can seem like no reward is shown for an ever dwindling budget. True marketing starts from making sure your brand, your services and products are remembered by every prospective client you meet. And there is nothing more powerful than the trusty Plastic Business card.
Plastic business Cards have become essential in the salesman’s and businessman’s armoury when selling and marketing his organisations services and products. That’s all very well I can hear you say but we are trying to save money here. Aren’t ordinary business cards cheaper than plastic?
The material is important because nothing is more durable than plastic. People will view the business card as a reflection of your business. A card that gets dirty, and gets curled at the edges, is disposable and has no real value – it unfortunately passes those same values to the brand itself. Also because card is not durable it is not going to be around as long as plastic. Offer your clients a second class business token and they have already made decisions about your business. Read More
In the 21st century, the plastic card has really come into its own. So slight, light and used in an instant, we rarely give it a second thought in our daily transactions and interactions. And that is how it is supposed to be – designed and styled for convenience, it really is at the core of how we market our businesses, keep secure, give a snapshot of our credentials, transfer money and buy products and services, and provide identification or evidence of qualification.
The plastic card has become an essential factor that brings ease of living. Take a step back and consider for a second what you may have in your wallet or your purse. There is more plastic cards there than just your debit and credit cards. Your driving credentials are now provided on a card, you may have a loyalty card from the last time you just sat down at your local coffee bar, then there is that business card you need to hold onto for the extension you have planned, and, if you lose the “Lazy Afternoon” membership card you so highly prize, you won’t be playing golf this Sunday afternoon! Read More
Every business needs good marketing. From the SME to the international globetrotting organisation it is accepted that if your target market cannot access your services and products when the need arises, precious sales and return on investment is missed. There are many different levels of marketing, from television advertising to Sunday Newspaper adverts, & leaflet drops to websites, essential marketing can eat up a company’s budget very quickly.
But the fact is the most powerful marketing can be ridiculously simple doesn’t have to be expensive. In fact one of the cheapest forms of marketing – (which you have even probably invested in already) is probably sitting in your pocket right this very minute. Reliable and essential plastic business cards are the key to business marketing. Read More